Digitally Dubai, due to the experience gained by the east, will do all the SEO and website optimization without failing the previous experience.
SEO is derived from the English word SEO, which means search engine optimization.
SEO refers to the set of processes that are performed to display a website or other media for certain keyword phrases on the main pages of search engines such as Google.
Because a significant part of users on Internet search engines buy the goods and services they need, their presence on the first page and the top ranks of search pages can increase the sales of individuals and companies, day by day the number of such users is added.
In fact, SEO and website optimization nowadays is one of the best digital marketing methods, and one of the most efficient advertising methods.
Several operations are performed in the SEO process of the website so that the website is on the first page of search results for the desired keywords.
Because most searches are carried out in the Google search engine, this search engine is of particular importance in this regard.
SEO packages
The SEO services offered by Digitally Dubai in these packages:
– Backlinking to the website
– Research and review keywords related to the site
– Advice on content production and content strategy
– Check the articles produced on the site for not being copied
– Improve website page titles
– Set up Google Webmaster Tools and Site Verification
– Notify the employer of site errors and problems
– Advertise the relevant and most visited websites for the employer to advertise
– Slightly modify the structure of the website pages according to the principles of SEO
– Website speed check
– Site integrity check
– Provide free advice on social networks
– Review the website in the Lighthouse widget
– Verify that a site is compatible with Google’s Page Experience Algorithm
– Advice on the best site-related marketing methods
– Inclusion of articles and content produced for SEO on the website
– Internal linking to website pages
– Send a monthly work report to the employer at the end of each month – the work report does not include backlinks created
Why is SEO important to us?
Billions of searches are done on Google every day, but the reason for the importance of SEO is not only the high number of searches.
With the arrival and ubiquity of mobile phones, internet search has become a reliable and accessible tool for finding answers to questions, deciding whether to buy a product, or even finding the nearest bakery. The results displayed to the user after the search play an important role in his recognition and decision making process.
By investing in SEO, we will have the chance to be introduced to the audience at the right moment; when he needs a product or service and looks for a suitable answer for it, he turns to his trusted friend, Google.
Trust of users; it is the trump card that has made Google such a big company in the world. The fact is that; we trust what is the result of our own search in Google more than the content that has reached us in the form of advertisements (banner, SMS, email, etc.).
Traditional businesses think that having a beautiful and powerful site is enough to enter the digital marketing space. A beautiful and powerful website design is a good starting point for an internet business, but it is not a guarantee of success!
Imagine a clothing store that offers the best brands in the world at the lowest prices, but is located in a sparsely populated city, the basement of a deserted passage or a side street in a residential neighborhood. How does this store’s sales match the quality of the products it offers? It definitely cannot use all its potentials.
Just as the location of a physical store affects the number of visits and sales, it is important for an internet site to appear in the search results and gain a position in key terms, and to realize this, we need one thing: SEO
Why do we need search engine marketing?
People who are new to SEO usually face logical questions that make it difficult to understand the importance of SEO and Google’s need for it. Questions like:
Isn’t Google using artificial intelligence? Bringing together thousands of elite engineers and working for years to improve algorithms and provide the best response to the user? So why is it still unable to recognize valuable content? Why should we follow SEO marketing standards on our site to gain position?
Let’s not forget that; Google’s goal is not only to recognize the quality of the content and the validity of the site, but their ranking is also very important to display to the user.
The first page of search results offers users up to 10 sites, and any site that ranks higher will have a greater chance of attracting the user’s attention and increasing visits. As a result;
When we talk about Google SEO, we are facing a tough competition! Therefore, the businesses nowadays are in search for a SEO company to help them in this journey.
User experience; It is a keyword that Google puts a lot of emphasis on and this experience is not only dependent on the quality of the content. Several factors such as page display speed, readability and access to content, credibility of the site and the author, etc. can affect the user’s experience and satisfaction.
There are many sites and pages on the web that provide useful and useful content but never have a chance to be at the top of the search results! Because they did not pay attention to other aspects of SEO and wasted their efforts, as a result, competitors with weaker content get more visits and sales.
What are the most important stages of Google SEO?
SEO, or site optimization for search engines, is a competition in which success is a time-consuming, complex and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact in this process, but they have the necessary effectiveness when they are implemented in the right direction and with a specific goal. To be successful in the SEO of any site, we need 3 main arms, which are:
1- Technical SEO
Before starting activities related to content marketing, we will need a powerful platform and standard site.
Standardization of site coding, observance of SEO principles in user experience design, standard markup (Schema) for better understanding of the nature of the page by robots, optimization of site speed, correct display on mobile, and such things are called technical SEO or on page SEO.
2- Content marketing
Success in SEO is almost impossible without content. Of course, we don’t mean only textual content, but the image, video, audio and even the tools we provide on our site are effective in responding to the user’s needs and Google’s understanding of the quality of our content.
Activities including identifying valuable keywords, analyzing competitors, developing a content strategy, producing valuable content, tagging and categorizing topics, creating internal links, etc. can be considered an important part of the content marketing process.
3- Targeted linking
Continuous and purposeful activity in social networks, presence in specialized forums, receiving backlinks from reliable and related sites, buying advertisement reports from popular media, etc., are called Off-page SEO. Activities that occur outside of our site will directly affect our position and rank.
In the fields that deal with the physical and mental health of the society, economy, investment, law and judgment, civil laws and generally the destiny of a human being (Your Money Your Life); Content quality and technical SEO are not enough. Another factor called credibility, expertise and trust (E-A-T) will be important here. In fact, who published the content is even more important than the quality of the content.
In other areas such as service companies, online stores or news and entertainment magazines; Focusing on providing quality content in a standard platform can get us to the first page of Google results, but to get rank 1 and compete with your older sites, we need external linking for our site.
4- SEO strategy
Strategy means to determine what not to do! Before we design a site, produce content or even spend money to increase the credibility of our site, we must know what our main goal is to invest in SEO.
The key performance evaluation indicators (KPI) are different for every business, for example, for an online store, increasing sales and attracting new customers is the most important measure of success, but for a commercial company, the number of calls made to the consulting team per day. On the other hand, for an internet magazine or news site whose advertising is the most important source of income, the amount of daily visits and the time spent by users on the site is the most important performance evaluation indicator.
We must accept that a site cannot reach the 1st position in search results for all keywords.
Our goal in developing an SEO strategy is to define the red lines of our business so that we can focus our valuable time and capital on the terms and pages that create the most value for our business.
Who should do SEO marketing for our site?
SEO is simple in concept and complex in execution. In fact, SEO is a series of diverse and continuous activities, the implementation of which requires both knowledge and experience. Deciding who will handle SEO for our site will depend on 3 main factors including budget, human resources and time.
If a group understands the importance of SEO well and has enough budget to cover its costs; Outsourcing the project to a reputable person or a SEO agency will be the most cost-effective way to succeed in search engine marketing.
This work will relieve you from the worries related to recruiting and maintaining staff, providing facilities and working space, and most importantly, trial and error to achieve the desired result.
‘Digitally Dubai’ one of the best known SEO Company in Dubai, offers you a complete and unique set of SEO services from the very best SEO specialists. Contact us for more information on growing in local SEO (using the best methods on WordPress SEO)
Frequently Asked Questions:
-How long does it take to rank 1 in Google?
The answer to this question will be different for every business and site; Depending on the credibility and previous activities of your site, the words you have targeted and the status of competitors will be determined at this time. It may be possible to achieve important successes in 3 months in one area, but it may take more than a year in another area.
-What is the price of SEO services?
SEO is not a product but a set of specialized services, therefore, a specific price cannot be considered for all sites. Of course, SEO services can be placed in different categories, including site optimization, content marketing, link building, etc., and a specific fee can be announced for each.
The first step is a detailed analysis of the site by a SEO expert and a decision about the required services, based on which a correct estimate of the price can be provided.
-What guarantee do you have to reach Google rank 1?
One of the most important requests of the employer is to provide a guarantee to reach the 1st rank in the target keywords, while this is completely wrong and even illegal. There is no guarantee to accurately determine your rank in a certain period of time, because there is no information about the next Google updates and the activity level of competitors. In fact, providing a guarantee to the employer increases the chance of accepting the project, but as Google itself has stated many times, this method is a type of fraud.
As a well-known web design company in Dubai, digitally Dubai will provide you with all the best we can do and keep you updated in the journey by our SEO consultants.
